Walk Off The Earth, the Juno Award-winning Canadian indie band, had a lot of moving pieces and not much runway. Seven months to be exact.

The centerpiece was a ticketing bundle campaign that tied the band's biggest-ever world tour to their forthcoming album "Here We Go!" The mechanics were straightforward: buy a ticket, get the album. But the strategy behind it was deliberate. By leveraging the high demand for the band's family-friendly, energetic live shows to drive album pre-orders, the campaign pushed Walk Off The Earth into new chart territory. "Here We Go!" debuted at #11 and #44 on the Canadian and US Billboard charts, their highest positions since leaving their major label.

Running in parallel, I executive produced their Christmas EP "Subscribe to the Holidays," conceived in October and on shelves by November. The EP debuted at #20 in Canada as the highest charting indie release that month. I led creative direction for the EP artwork and the single "Fifth Avenue," ensuring the visual identity was consistent across both releases.

A social media campaign during this period helped the band win their first Streamy Award for Best Cover Song.